What is social selling?
Social media isn’t only driving our personal interactions forward towards new avenues we haven’t seen before, it’s also driving business in a new direction. Since so much business is done online these days, it’s much easier to start your own business and sell your product online. But big businesses and small businesses alike can have a difficult time reaching out to their potential customers, which would hurt their product and sales goals. This is where social selling comes in.
Social selling is a way for companies to reach their target audience through social media. Through their sales team, the sales reps reach out on various social media accounts to find and engage with new prospective clients that they can successfully sell their product to.
This way of communication between the sales rep and client has changed the way selling is conducted. Social selling is still all about making connections and relationships with clients, but it looks like the days of cold calls seem to be over.
Here we’ll highlight some of the ways that social selling will improve your business and how you can start selling through social media.
Choose the most relevant social network
Before your team can start selling, they have to make sure that they are using the most relevant social media for their business. If your company sells clothes and fashion items, you should use Pinterest or Instagram over LinkedIn or Youtube. This will help your team garner more clients and for your business to sell more of its product.
From the get go, choosing the right social media network is key for your business to grow, and for your team to be the most successful they can be. This can be said for any business selling its product online.
Pay Attention to What Your Customers Post
It may be easy to use a robot to do all the footwork of commenting and following prospective clients, but you’ll lose out on knowledgeable information that your customers are sharing. Putting in the work for your social media pages will help make your customers see your company as an organic real company, and not just a robot posting more things to clutter up their feed.
Of course you can use some kind of robotic help to track what your customers and are saying about your company and the competitors. All of that information is helpful in targeting your audience and making sure your product gets out there.
Build Meaningful Relationships
Even though your selling your product online, it’s still imperative that your sales team builds relationships with your customers and makes sure that they’re on top of them. It’s important to stay in contact with new clients, and old ones, so that they feel comfortable with you and that you’re not there just to sell them things and not have an actual relationship.
Just as you would a colleague, comment on your new customers profile every so often and keep up with what is happening. Make sure that they know they can contact you if they have any questions about your specific field or want to purchase something your company makes. If you make them feel welcome and you’re personable, they’ll come back again and again.
Contribute to the Conversation
Utilize your social media connection in a way that brings positive attention to your brand and can help people see that your company is out there and staying active in the conversation. By using the different search functions on the various social networks, you can look up your company and see what people are saying about you. Even if it is some negative feedback, it will look better for your company if you respond to the feedback and try to interact with your client base.