Tips for social recruiting
Social recruiting is the term used to define the process of hiring and picking talents or advertise jobs through social media platforms such as twitter or LinkedIn.
Having a social strategy is very common right now in most of the companies, and as much as it can bring many positive outcomes, its important to make sure it works for our company and we do it the right way.
Tips for social recruiting
Social recruiting is a way to find the right talents for our company in a faster way, so our company doesn’t loose money in the long process that is the classic hiring process requires. But is just as important that we choose people that are going to remain in their position long enough and will be productive, so we have to be smart and use these tools wisely.
Obviously the first step it to create an account on those social networks we believe would work better with the profile of our company (LinkedIn is a must), and ask our current employees to join and participate on the conversation sharing posts related to their jobs. Also the right statistics tools you can check the traffic and impact of the posts related with your company. That will give you and average idea of the audience and the kind of professionals that are attracted by the content you share.
Also remember to optimize your LinkedIn page. This means create a “company” page, and then costumize it properly. Add the logo, a brief description and a good image that identifies with the company. You will be even more successful if your images are original and not just pasted from a online bank of pictures.
A good way to browse your potential future hires is to use twitter hashtag that to engage your audience with your recruiting process. Companies like Disney have their own and people interested only have o use de hashtag to see the latest news posted by the company regarding available positions or profiles they are looking for. It should be an easy hashtag, a simple single word with no punctuation or symbols. Once you have chosen it, make sure it hasn’t be used before by just writing it on the search space and see what comes out while using it.
To your recruiting post, beside the specific hashtag that we just mention, make sure to also use hashtags that are specifically related to the field and kind of job you are advertising. Also a good image is priceless; find something attractive that describes the best part of joining your company and that particular position.
Keep in mind the times you use to post in your social media, that will also define the visibility, you can use different tools to help you find the best times to program your posts.
Once you have your social media pages working and active, prepare to start recruiting candidates. Ideally you would have already engaged people with profiles related to your company through the different social media networks like Twitter, Facebook or Instagram. Now is time to search for the kind of people you need. LinkedIn is an idea platform to search for professionals. Simply first search for specific profiles like “Graphic Designer”, and then narrow down your search by clicking in the button “Advanced” which will allow you to search by city, current company, school etc.
In this whole process you will get to know your candidate better, and see the kind of professional they are, what they are passionate about and what assets they would bring to your company. Be open, be honest about the position and make sure the situation would work for both parties on the long run.
