How To Optimise Your LinkedIn Profile For Social Selling

Are you a sales leader responsible for the results of your sales force?

Or are you a sales professional that is required to reach a sales quota?

The strategies outlined in this article are effective for sales professionals or any professional in B2B that wants to attract more leads and clients.

Social selling has become a widely used term, but still very few know how to do it effectively.

What is Social Selling?

Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.

Now, here are 5 ideas of selling on LinkedIn

Make The Most Of Your Headline

Underneath your name on your profile page, your LinkedIn displays headline text. Typically, this details basic professional details such as your job title and company. But as your headline is visible alongside your name across LinkedIn, why not use it to provide extra information? Your header text is a prime opportunity to add additional insight; such as your industry, or brand specialisms.

Use The Right Photograph

People want to see who they are connecting with, so keep profile pictures friendly but professional. A head and shoulders shot is best.

Add connections

LinkedIn can help you search for your connections and make suggestions for you. Think about your top targets and contacts; search for them specifically and add them. Be sure to customize the message you send when asking to connect.

Join groups

Join up to 50 groups in the areas where you will find buyers, clients, influencers, and competitors. Follow members in the group that you want to see any news updates on. You can follow up to 5,000 people. You can also send messages to anyone who is a member of the same group you are in, so be sure to join the groups that your target audience has joined.

Work on your influencer status

LinkedIn has identified around 500 ‘official influencers’, most of whom are famous leaders, celebrities, and speakers in their own right. But this doesn’t mean you can’t work to become one of them.