5 Benefits of International Expansion
Have you been thinking about taking your business global? If executed properly, globalization can bring your organization many benefits. Here are five of the most common advantages involved with expanding your business on an international scale:
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Untapped markets
Your company may offer services or products that are not available in some parts of the world, where demand is consequently very high. If you expand your operation into markets such as these, you can attract a hungry new customer base with minimum threat of immediate competition. You may even find the nation’s government sweetens the pot with incentives for expanding into their territory, because you’ll help boost their economy and create jobs.
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Accessing new talent
The success of your company may depend as much on the people you work with as the actions and decisions of you personally. Expanding to an international location could give you access to talented, invaluable new employees and business partners who would take your enterprise to the next level.
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Utilize government incentives
Many countries around the world offer incentives for companies looking to expand their operations internationally, as it brings new business to their countries. One common incentive is lowered taxes after deductions. Because of this, many U.S. businesses take the opportunity to expand overseas in order to lower their overall income tax rates.
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Positive business climate
Other countries may offer superior economic conditions to your own. Recessions or restrictive policies from governments make it hard to turn a profit, and expansion into an area not affected by these things can offer a prosperous alternative. In essence, a new nation could offer a more ‘business-friendly’ economic climate, with advantages like lower taxes or less stringent environmental regulations.
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Improving your company’s reputation
Businesses that can successfully go global and market their offerings to a totally different population will enjoy the prestige of calling themselves an international company. It is not an easy feat to accomplish, meaning prospects and potential business partners will instantly think more highly of your company when they know you have an international presence.
The reasons above are five great benefits that your business could experience when you think global and expand internationally.
