Tips for social media selling
Want to turn your social media accounts into a profitable e-commerce business? Or use LinkedIn, Facebook and other platforms to boost sales? With social media selling, anyone can become an online merchant without having to invest in a website or give online marketplaces a cut of their profits.
In this post, you’re going to get a list of 5 tips and tactics that you can use to execute social selling like an expert.
1. Create a professional brand
Today’s world of B2B buyers are very selective and will only work with vendors they can trust. A strong professional brand shows you are an active participant in your industry. It leads to more inquiries from prospects. It leads to more responses to your communications.
2. Focus on the right prospects
Social selling enables you to find and connect with prospects more effectively than traditional sales. Over 76% of buyers feel ready to have a social media conversation and identifying prospects that meet your established criteria – such as role, function, or industry – with LinkedIn has never been easier.
3. Engage with insights
Position yourself as a subject matter expert by sharing relevant industry content, commenting on news alerts, and building your professional brand. Over 62% of B2B buyers respond to salespersons that connect with relevant insights and opportunities. Salespersons can enhance their thought leadership by staying up-to-date with prospect news, and by identifying new contacts or decision makers when accounts make key hires.
4. Build trusted relationships
Build trust with prospects by sharing your perspectives and helping provide relevant information to common pain points. Have genuine conversations and focus on the needs of the prospect first, selling second.
5. Get Offline
If you can convert your social media followers to email list subscribers, that’s a great first step. But what you really want to do is convert these digital friends into real life connections. Social media is a great way to establish that warm connection.
Once you’ve established a back-and-forth conversation with someone on social, it’s easier to suggest a phone call or coffee date via a Tweet or email. Think about it: an email with a subject line referencing your Twitter conversation may be more likely to get opened. Now it’s up to you to make sure your real-life persona is just as great as your digital one.
These 5 tips can help you promote your brand effectively through social media, ultimately resulting in loyal customers and increased conversions. Now you just have to develop a comprehensive social selling strategy that will help you make the most of these ideas.
