5 ways to be a selling superstar on LinkedIn
The best sales people never look like they’re selling anything at all. For sales people, it’s important to have the ability to form long-lasting relationships with potential buyers and ultimately earn their trust. When it comes down to your online sales method’s it’s important that you present yourself in a professional manner, as well as being able to offer your client valuable insights into what you do.
In this post we want focus on how to optimise and refresh your LinkedIn profile to make it the ultimate social selling tool, and what steps to take when trying to attract those potential prospects.
1. Create an effective executive profile
Don’t let your LinkedIn profile read like a resume. Customize your LinkedIn experience by:
- Uploading a professional photo:You are 11 times more likely to have your LinkedIn profile viewed if you have a picture.
- Writing a compelling headline:Add your job title, current company and a tagline about how you help customers.
- Adding a summary: Your summary in essence is the ‘story of you.’ Share the vision you have for your role or company.
- Adding rich media like videos and presentations: You’ll maximize your exposure on LinkedIn and better showcase your story.
2. Efficiently connect with the people that matter
LinkedIn isn’t intended to replace face-to-face interactions, instead, it optimizes your ability to know more about people you’ve met or about to meet. Also, inviting people to connect is a great way to follow up on an in-person meeting.
3. Follow your customers’ activity in real-time
If you are connected with your customers, their public activity will appear in your newsfeed. Keep tabs on your contacts’ interests and updates so you can remain top of mind and provide them necessary information.
4. Listen to conversations and debate
Joining and following Group discussions in your industry is an excellent way to gain customer insights about needs, interests and more.
5. Reach people directly and more credibly with InMail
Effective sales prospecting requires communicating in a way that gets noticed. Identify something personal about the person that you can reference in the message. Then send a follow up InMail 1-2 weeks after the original – it increases the response rate by 500%.
Now it’s time to put what you’ve learned from this blog into practice.